A growing number of wholesale nurseries and growers are coming up with interesting and creative ways to partner Perennial and work together to support people in need.
Europlants, a trade nursery in Hertfordshire, recently showed its support by making Perennial the nominated charity for its open days in February. More than 500 buyers attended the two-day event and over £2,800 was raised through activities including an auction fronted by David Domoney.
Van Arnhem Nursery in Surrey has also committed to on-going support. Last year they generously sponsored Mahana Mooo, an entry into the Surrey Cow Parade. The brightly decorated cow was created by artist Claire Vorstman and auctioned off at a gala event at Hampton Court. Proceeds were split between Perennial and Roots for the Future, meaning a donation of over £1,000 to Perennial. Now Van Arnhem has signed up as a Gold Perennial Partner and is proactively raising money and awareness among their customers.
Wholesale plant nursery Hortus Loci based in Hampshire has partnered with Perennial to raise funds through sales of a new plant cultivar, Rosemary ‘Whitewater Silver’. Ten pence from the sale of each plant will come directly to Perennial and the plant will be available to buy from select nurseries nationwide.
Majestic Trees have just set up a coffee station for visitors in their reception area where those having a hot drink are encouraged to make a donation to Perennial. And bulb growers Jacques Amand International hosted an ‘Early Spring Bulb’ event in February with proceeds donated to Perennial.
These are just a few examples of ways in which companies are backing Perennial in a manner that suits and also benefits their own businesses. All funds raised play a vital role in helping Perennial support horticulturists in need.